In an effort to address an image problem, Monsanto sponsors an event meant to make the company seem more transparent and honest about the food they’re producing. Farmers’ Ball is a farm-to-table dinner event at which real Monsanto farmers would be in attendance to talk to families about the ingredients they provided for the meal and explain more about the journey the food has made from the field to the table. Branding for the event evokes an attitude of honesty about food through fresh food photography (my own), simple type and clean white space.