hello world

I'm Amanda, a creative strategist and designer who translates business challenges into brand stories that actually connect. Currently, I'm a Creative Strategist at Allocated Media and Marketing + Growth Manager at Rachel Ralston Studio, where I help brands find their voice and scale with intention.

My 10+ years in the industry started in Brooklyn and Midtown Manhattan's fast-paced marketing scene before I relocated to Tampa Bay six years ago. Since then, I've worked across oil & gas, insurance, commercial real estate, finance, craft brewing, and hospitality, building a reputation for turning strategic thinking into cohesive visual identities and campaigns that move the needle.

I'm an Industrial Design grad from the University of the Arts (Philadelphia) who pivoted into brand and growth marketing, which means I think in systems: how things work and how they should feel. Whether I'm designing a brand from scratch, mapping out a content strategy, or art directing a photoshoot, I'm always asking how we can make it smarter, sharper, and more human.

When I'm not working, you'll find me studying for my Level 1 Cicerone certification, because craft beer is a serious hobby. I've earned a Platinum Crushie (Craft Beer Marketing Awards) and an American Graphic Design Award along the way, and I'm proud of both.